On February 12th and 13th, Tirana hosted the Tourism & Travel Show Albania 2025, the largest tourism fair in the country, attended by exhibitors and buyers from various countries around the world to explore new opportunities and strengthen collaborations in this sector.
IETT attended the fair to establish connections with tourism agencies, institutions, and leading market operators. Special attention was given to the Kosovo stand, where projects aimed at strengthening tourism in the region were discussed. We focused on innovations related to tourist sites in Junik, adventure tourism in Peja, and the Via Dinarica Trail, which are becoming key attractions for both domestic and international visitors. The fair emphasized the importance of innovation and a creative approach to enhance the region’s competitiveness in the international market. This two-day event became an inspiring platform for the future of tourism in Albania and beyond.
