The Institute of Education, Heritage and Tourism, IETT and Fan S. Noli University, Faculty of Economics, Marketing-Tourism Branch (UNIKO) in collaboration with the Canadian Institute of Technology (CIT) and Albanian University (AU) organized on June 9th the online student conference: “Business challenges in the digital age”.

The ceremony was opened with the greeting words of Prof. Assoc. Ledina Alolli – Dean of the Faculty of Economics, UNIKO, Dr. Benita Stavre – Vice Rector of UNIKO, Prof. Assoc. Artur Jaupaj – Dean of the Faculty of Economy, Canadian Institute of Technology, CIT, Tirana and Prof. Assoc. Enkeleda Llukovi – Dean of the Faculty of Social Sciences, AU, Tirana.

The conference was divided into 4 sessions becoming a unique opportunity to meet with other university students and to share their difficulties for the challenges businesses face in the digital age.

The student conference presentations varied with subtopics covering: social media marketing; electronic commerce; digital innovation and transformation; advertising and internet marketing etc.

The works they presented in the challenging news encouraged micro-dis and the formulation of message thoughts.

The conference concluded with a summary of the ideas that were conveyed by the student works, by Dr. Alma Zhilla, Lecturer at UNIKO and Conference Coordinator and a greeting from the IETT Coordinator, Mrs. Anisa Hykaj who expressed readiness for cooperation in the field of education and beyond.

All finances were finally provided with their certificate.